UBC Studios helps bring some of the university's most important ideas to life.
Working with researchers, educators, and campus leaders, the team transforms complex ideas into experiences that inform, engage, and inspire. Whether producing a recruitment campaign, creating an immersive learning experience, preserving cultural artefacts through advanced 3D capture, or developing training used across the university, UBC Studios brings together specialists in storytelling, design, film production, animation, and emerging media to solve communication challenges of every scale.
As artificial intelligence reshapes creative work, UBC Studios is embracing it thoughtfully, not as a replacement for creativity, but as another tool to improve quality, improve efficiency, and expand what's possible while maintaining the high standards expected of one of the world's leading research universities.
UBC Studios 101: Who Are They and What Do They Do?
UBC Studios is UBC Vancouver’s central digital media production unit. They have partnered with over 170 units across campus on everything from teaching and learning content to communications strategy, consulting, recruitment, training, and digital storytelling. Their work spans video, graphics, animation, photography, and immersive content. For example, UBC Studios has collaborated with the Soil Science Program for more than 20 years to create innovative digital experiences, from interactive videos to virtual and augmented reality, that transform how researchers, students, and the public understand soil science.
UBC Studios also helps the university community create their own content through its “do-it-yourself" studios that are complimentary for staff and faculty. This includes an audio studio for podcasting, a recording studio for video, and a lightboard studio, which offers a creative and intuitive way to explain and illustrate complex ideas on camera. Beyond offering physical spaces for creation, UBC Studios also conducts media training workshops. Sometimes the team even works directly in classrooms, teaching students how to self-produce content for coursework.
Consultation services are also a large part of how UBC Studios helps units bring their ideas to life. Not every client knows exactly what they need, and in these cases, UBC Studios is available to help shape rough ideas into proposals, scope projects, and estimate budgets for funding applications. "Sometimes faculty members or other clients will come to us unsure of what they're looking for. They look to us as experts who can provide advice on what is possible,” Saeed explains.
What Makes UBC Studios Different from Commercial Studios?
UBC Studios is uniquely positioned as an in-house department whose services are aligned with the university's strategic direction and research, teaching, and learning priorities. UBC Studios collaborates with external creative agencies, although one of their strengths is that all members of the team are UBC staff and understand the strategic priorities and audiences behind each project in ways an outside agency often cannot. Working with departments and units across the university, they can connect people, spaces, and resources that might otherwise never intersect. "We're breaking down those silos and fostering more collaboration across campus," reflects Andrew Wang, Media Specialist.
Into the Archives: Examples of Previous Work
Ask the team about their proudest work, and the list gets long quickly. This reflects just how many corners of the university UBC Studios has touched since its inception in 2015.
Lasting Impact through Community of Practice
The lasting impact of UBC Studios extends beyond their creative projects. In 2014, the team founded the Digital Media Community of Practice, a campus network for people doing similar media work across UBC's many units. In 2024, a national community of practice, MAPLE-NET was established to connect media practitioners working at higher education institutions across Canada. In the following year, the Maple Awards were launched to celebrate their work. Now, the groups meets regularly to share knowledge, network and collaborate.
Stronger Together
Do you have a digital media project you’d like to work with UBC Studios on? Contact them and find out how they can help bring your project or story to life.
Learn More

















